Facts before conclusions
Material claims need traceable support. We do not turn the number of search results into proof, and syndicated copies do not count as independent corroboration.
Mérito · United Kingdom
Our editorial principles
Evidence, clarity and accountability are the standards against which our work should be judged.
Last updated:
Fairness without false balance
We represent relevant positions fairly and avoid loaded language. A fringe assertion does not deserve equal weight merely because it contradicts well-supported evidence.
Headlines that match the story
Headlines, summaries, charts and body text must describe the same verified information. We avoid curiosity gaps, exaggerated certainty and misleading implications.
Merit and equal opportunity
We support professional competence, transparent standards and fair opportunities to develop ability. Success alone does not prove that the conditions in which it was achieved were fair.
Accountable corrections
Significant errors should be corrected visibly. A corrected article must pass fresh checks rather than retaining an obsolete approval.