Factual support
Checks compare the article’s claims with the material actually read. Dates, figures, attribution and the independence of evidence matter. Unsupported details should be removed or researched further.
Mérito · United Kingdom
Editorial integrity
Separate controls examine different risks. Passing a control is not a guarantee of truth or a substitute for accountable correction.
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Bias and framing
The process looks for emotionally loaded wording, unwarranted generalisations, omitted context and misleading presentation. Impartial language does not mean concealing a well-documented conclusion.
Clickbait and coherence
The headline, introduction, summary, illustrations and body must not contradict one another or promise more than the reporting establishes.
Originality and attribution
Checks seek excessive copying and unacknowledged commercial influence. Sources remain in internal audit records. Further-reading links offer stable educational context and are not presented as the evidence used for the story.
Commercial content
A press release is identified as such and its claims belong to its issuer. Paid or sponsored material must be disclosed. Neither should be disguised as independently corroborated news.
Limits
Automated models can misunderstand evidence. Our process supports verification but cannot make infallibility claims. Readers can report an error using the contact form.